Track and field icon Shelly-Ann Fraser-Pryce has officially joined the Laureus movement as its newest Global Ambassador. The announcement cements the 2023 Laureus World Sportswoman of the Year’s transition from a dominant force on the track to a dedicated leader in sports philanthropy.
A Legacy Beyond the Finish Line
Fraser-Pryce’s career is the stuff of legend, defined by longevity and historic milestones:
• Gold Standard: Three Olympic gold medals and a record-breaking ten World Championship titles.
• The Ageless Wonder: In 2022, she became the oldest athlete to secure a global sprint title, winning the 100m World Championship just years after becoming a mother.
• Community Impact: Through her Pocket Rocket Foundation, she has tirelessly supported Jamaican student-athletes with scholarships and mentorship.
Her commitment to social change mirrors the core mission of Laureus Sport for Good, making her a natural fit for the organization’s roster of elite volunteer ambassadors.
A Debut in Madrid
Fraser-Pryce will officially step into her new role on April 20 at the 2026 Laureus World Sports Awards in Madrid. A familiar face on the red carpet, she has been nominated for Sportswoman of the Year six times throughout her career.
This year’s ceremony will see her pass the torch to a new generation of nominees, including standout performers from the 2025 World Athletics Championships:
• Melissa Jefferson-Wooden: Triple gold medalist (100m, 200m, 4x100m).
• Sydney McLaughlin-Levrone: Owner of the second-fastest 400m time in history.
• Faith Kipyegon: Winner of a historic fourth 1500m world title.
“Laureus has long been a meaningful part of my journey… I’m passionate about using my perspective to guide, uplift, and empower the next generation to rise to even greater heights.”
— Shelly-Ann Fraser-Pryce
The Laureus Family Grows
Sebastian Coe, Laureus World Sports Academy Member, praised Fraser-Pryce’s “grace and resilience,” noting that her dedication to education in Jamaica aligns perfectly with Laureus’s values.
She joins an impressive list of superstars who have recently pledged their support as Ambassadors, including:
• Eileen Gu
• Jude Bellingham
• Simone Biles
• Thiago Alcântara
With Fraser-Pryce on board, the Laureus movement continues to harness the world’s most influential voices to improve the lives of young people through the power of sport.
