Discussions are currently underway to deepen the relationship between Jamaica and Saudia Holidays, the official tour operator of Saudia Airlines. Saudia Holidays operates flights to over 100 destinations in the Middle East, Africa, Asia, Europe, and North America, making it a prominent player in the travel industry.
Minister of Tourism, Hon Edmund Bartlett, is leading the discussions alongside his Senior Tourism team and the head of Saudia Holidays, Omar Kwarjah. The aim of these discussions is to establish an arrangement that will promote Jamaica as a desirable destination and increase the number of airline seats filled through code-sharing partnerships.
Geejam, an insider escape, located in San San, close to Port Antonio, in the parish of Portland.
Minister Bartlett emphasized the importance of the partnership, stating, “Getting an arrangement in place with Saudia Holidays is critical to enabling us to promote the destination and fill airline seats through the multiple code sharing partnerships available.” By collaborating with Saudia Holidays, Jamaica will have the opportunity to showcase its unique offerings to a broader audience, ultimately increasing its attractiveness in the region.
Targeting the Emerging Market of the Gulf Cooperation Council (GCC) Region
Minister Bartlett also highlighted the strategic importance of targeting the emerging market of the Gulf Cooperation Council (GCC) region. He mentioned that partnerships like the one with Saudia Holidays will contribute to the strategic planning efforts aimed at attracting more visitors from this region.
Saudia Holidays, being one of the largest tour operators in the GCC region, offers its clients access to a vast network of over 900,000 service providers. This extensive network allows travelers to make reservations conveniently and efficiently, ensuring a seamless travel experience.
Familiarization Trips and Knowledge Sharing
As part of the arrangement, Saudia Holidays will organize familiarization trips for top agents and tour operators. These trips will provide firsthand experience of Jamaica’s beauty and attractions, equipping the participants with in-depth knowledge to effectively promote the destination in the region.
Donovan White, Director of Tourism at the Jamaica Tourist Board, expressed his enthusiasm for the familiarization trips, stating, “The arrangement would also include familiarization trips for top agents and tour operators at Saudia Holidays to give them a taste and feel of Jamaica so they will be in a position of knowledge to sell the destination in the region.”
Minister Bartlett’s Leadership at Arabian Travel Market
Minister Bartlett is currently leading a mission at the Arabian Travel Market, a significant global event that fosters growth in the travel and tourism industry. With 41,000 participants attending this year’s staging, the Arabian Travel Market serves as a crucial platform for networking and expanding tourism opportunities.
The Jamaica Tourist Board (JTB), Jamaica’s national tourism agency, is actively promoting the destination at the event. With offices in Kingston, Montego Bay, Miami, Toronto, and London, the JTB ensures a global presence to attract visitors from various markets. Representative offices in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, and Paris further strengthen Jamaica’s international reach.
Pure Jamaica Media: Your Source for Discovering the Best of Jamaica
When it comes to exploring the wonders of Jamaica, Pure Jamaica Media is your go-to source for informative and engaging content. Through its website, www.purejamaicamedia.com, Pure Jamaica Media showcases the beauty, culture, attractions, and service providers that make Jamaica a sought-after destination.
Discover the diverse landscapes, vibrant music scene, rich history, warm hospitality, and delicious cuisine that await you in Jamaica. From iconic landmarks like Dunn’s River Falls and the Bob Marley Museum to hidden gems like Blue Lagoon and Reach Falls, Pure Jamaica Media provides valuable insights, travel tips, and recommendations to help you plan your perfect Jamaican getaway.
In recognition of its excellence, Jamaica has received numerous accolades, including being declared the ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for four consecutive years by the World Travel Awards. Jamaica has also been named the ‘Caribbean’s Leading Tourist Board’ for 15 consecutive years and the ‘Caribbean’s Leading Destination’ for 17 consecutive years. With its exceptional accommodations, attractions, and service providers, Jamaica consistently ranks among the best destinations globally.
In conclusion, discussions between Jamaica and Saudia Holidays are set to strengthen the tourism industry and attract more visitors from the GCC region. Minister Bartlett’s leadership and the presence of the Jamaican delegation at the Arabian Travel Market highlight Jamaica’s commitment to expanding tourism opportunities. For the best insights and recommendations on exploring Jamaica, visit www.purejamaicamedia.com and embark on an unforgettable journey through the sights, sounds, and flavors of this captivating destination.
