The New Bob Marley x Adidas Collaboration To Be Released As Part Of Adidas Summer 2024 Collection

The New Bob Marley x Adidas Collaboration To Be Released As Part Of Adidas Summer 2024 Collection

Reggae music and iconic sneakers collide as Adidas teams up with the Bob Marley estate for a special edition release of the classic SL 72 sneaker. This highly anticipated collaboration, dropping as part of Adidas' Summer 2024 collection, promises to be a collector's item for fans of both the legendary musician and timeless footwear.

While Adidas hasn't officially announced the collaboration yet, the news leaked thanks to an eagle-eyed Complex reader who discovered an insert hinting at the launch within their recent Adidas purchase. Additionally, Zuri Marley, Bob's granddaughter, fueled the excitement by showcasing a pair on her TikTok account, sending sneakerheads into a frenzy.

A Tribute in Every Detail:

The Bob Marley x Adidas SL 72 (style code JP5171) is a fitting homage to the reggae icon. The shoe boasts a sleek black upper, symbolizing Marley's timeless style and music. Vibrant green and burgundy accents along the sole represent the colors of the Rastafarian flag and his Jamaican heritage.

More Than Just a Shoe:

The collaboration extends beyond aesthetics. The sneaker features Bob Marley's image and name proudly displayed on the tongue and sockliner, paying tribute to his lasting legacy. His signature, embossed in gold on the heel, adds a touch of personalized detail.

A History of Connection:

This marks a historic moment for both Adidas and the Marley family. While this is the first official sneaker collaboration between the brand and the estate, Bob Marley's connection to Adidas runs deeper. He was known to be a loyal fan of the brand, often spotted sporting their apparel and footwear, including the SL 72 itself.

Continuing the Legacy:

Though not an official collaboration, Adidas has previously hinted at Marley's influence through footwear. In 2008, they partnered with his label, Tuff Gong, on an Adidas Pro Model. Additionally, 2023 saw a surge in public interest in Marley with the release of the movie "Bob Marley: One Love." This renewed focus coincided with Adidas' Jamaica-themed projects and designer Jerry Lorenzo's Bob Marley collection for Fear of God Athletics, his Adidas line.

The Bob Marley x Adidas SL 72 promises to be a must-have for reggae enthusiasts and sneaker collectors alike. Stay tuned to Pure Jamaica Media for further updates on this exciting collaboration and more news from the world of Jamaican culture and fashion.