Burger King Teams Up with MTV for Star-Studded VMAs Short Film Featuring Sean Paul

In an exciting partnership that blends the worlds of fast food and music, Burger King has teamed up with MTV to unveil a captivating 75-second short film starring the globally recognized Dancehall sensation, Sean Paul. This collaboration is particularly noteworthy as it will debut during the highly anticipated Video Music Awards (VMAs) broadcast on September 11, 2024. 

 Celebrating Five Years of Partnership

This year marks the fifth consecutive collaboration between Burger King and Paramount, including MTV, further solidifying their commitment to creating engaging cultural moments. However, this partnership stands out as it introduces a new product inspired by the VMAs — the Frozen Pink Lemonade. This refreshing beverage, which will be available across the United States starting August 29, promises to deliver a delightful blend of sweetness and tartness, making it the ideal drink for the high-energy atmosphere of the VMAs.

 The Star-Studded Short Film

The short film, produced by Paramount Brand Studio, is designed to showcase the refreshing qualities of the Frozen Pink Lemonade. Sean Paul, known for his chart-topping hits and multiple Grammy awards, brings undeniable star power to this campaign. His rich history with the VMAs, including nominations for hits like "Temperature" and "Get Busy," adds a personal touch to the collaboration. Alongside him in the film will be the French dance duo, Les Twins, who are renowned for their dynamic performances and unique style.

Dario Spina, Chief Marketing Officer of Paramount Brand Studio, emphasized the importance of creating cultural experiences that resonate with audiences. He stated, “Burger King has been an incredible, long-standing partner in achieving that goal year after year, and we can’t wait for fans to experience all we have in store during one of music’s biggest nights.”

 Exciting Promotions for Fans

To celebrate this vibrant launch, Burger King is planning a series of promotional events that fans won’t want to miss. One of the highlights will be the “VMAs Block Party” at Domino Park in Williamsburg, Brooklyn, on September 8. Here, attendees can sample the new Frozen Pink Lemonade and receive exclusive co-branded giveaways. Additionally, concert-goers at the VMAs will have the opportunity to enjoy the drink at a special pop-up stand located in New York’s UBS Arena before the show.

For those who are part of the Royal Perks loyalty program, a special promotion will allow members to receive a free small Frozen Pink Lemonade with any purchase of $1 or more through the Burger King app, available from August 29 to September 11, 2024.

The collaboration between Burger King and MTV, featuring Sean Paul, is set to be a highlight of the 2024 VMAs. With its star-studded film debut and the introduction of the Frozen Pink Lemonade, this partnership promises to engage music fans and fast-food enthusiasts alike. As Burger King continues to innovate and connect with culture, this exciting venture showcases the brand’s commitment to delivering memorable experiences that resonate with its audience. Don’t miss out on the festivities and be sure to tune in for the premiere during the VMAs!